Re-establishing Jigsaw Music Festival's connection with its fanbase through a new app, amid a post-COVID hiatus and a lack of direct user experience data. Ensuring technical feasibility with digital currencies and NFT mechanisms.
Developed an app aligning with Jigsaw Music Festival's branding. Features derived from primary and secondary research included a digital currency & asset wallet, an in-app marketplace, a POS system for physical-digital exchanges, artist up-voting with currency, and a thorough onboarding process.
